Should Your Company Be on TikTok?
4 Questions to Help You Decide
Even if you’re not one of its 15.4 million daily users, we bet you’ve watched one or two TikToks since its major popularity boom in 2020. Originally a lip-syncing app, TikTok has experienced a meteoric rise in the last five years. In 2017, the app clocked 65 million annual users; in 2021, the app saw a reported 1 billion annual users. And today, an estimated 650,000 users create accounts and start scrolling every day.
Benefits of Hybrid Events and How To Get Started
Over the past year, companies have been adapting to the pandemic in numerous ways. People were forced to work from home and chances are your conferences, trade shows, and expos were canceled. On the bright side, things are changing for the better.
As the world is preparing to reopen, is your company prepared to return to in-person live events?
The answer is probably “not yet,” and that’s okay. As the world adapts, your events must adapt as well. With that being said, let’s talk about hybrid events.
The Best Commercial of 2020
Our favorite commercial of last year was one for the very software with which we make commercials. Adobe has stepped up to the plate and proven itself a pillar of the creative realm. Debuting at the Oscars, this is a very flavorful toast to the creative industry and to future generations of creators. They made a 60-second collage video to celebrate all of those who have opened any of their apps. In the video, they paid homage to a few notable visual artists like Victoria Palov and Shepard Fairey while including over 1,000 other creatives.
Video Parachute Supports Small Businesses
Our team here at Video Parachute has been assisting clients of all sizes around the world with video production, video editing, and more. We’ve worked for global clients for many years — but today we’re here to highlight our support for small businesses.
Live Streaming – Can It Help Your Business Grow?
In recent years, live streaming’s popularity has exploded.
From humble beginnings with Periscope on Twitter to having live streaming abilities on Facebook, YouTube and Instagram, anyone (and any business) can engage their audience in real-time. And audiences have responded – online streaming is now one of the fastest-growing industries in the world, estimated to be worth over $70 billion by 2021.
Why You Need to Optimize Your Videos for Social Media
Think once you finish a video you can just publish it once and be done? Think again. Here’s why (and how!) you should optimize your videos for different social media platforms.
What You Can Learn from 5 of Our Favorite Videos of the Past Year
In our line of work, we watch countless hours of video, but sometimes we see one that really sticks with us. The ones we remember often have similar characteristics – they’re creative, they’re both affective and effective, and their message is crystal clear.
How to Use Humor to Create a Memorable Corporate Video
We’ve all sat through a boring, dry corporate video that tries to communicate some new organizational change or service offering — something really important — that falls flat.
Are Virtual and Augmented Reality Just Another Fad?
People are talking a lot about Virtual Reality (VR) and Augmented Reality (AR), and these trends might be just another passing fad. But some marketers are making good use of this technology, at least for now. Here are 5 examples of VR and AR being used to make some compelling marketing.
Good Design Makes All The Difference
The hyperventilating and drama that embarrassed so many at the 2017 Academy Awards could have been avoided but for bad typography. As demonstrated by Benjamin Bannister at FreeCodeCamp, poorly laid out text was the start of this catastrophe.