– Today we’re talking with T.W. Li about Video Parachute’s easy and affordable approach to making marketing videos. Tell us more.
– Okay, so what we’re offering is a complete system for businesses to create video content, not just a video, but a series of videos that are podcast-style interviews. These are then posted to social media at regular intervals, and we handle all that posting. We also work closely with the business leadership to develop the topics of the videos. These topics are drawn from the unique value proposition of the business, but also from analyzing search queries by the target market of that business. We call this Authentic and Everywhere.
– That sounds great. What types of businesses need this and why do they need it?
– Well, any business built on its expertise is a perfect match for this service. If people are searching or researching problems that you can solve, this is a way to let them know that you are an expert, you can help them. This format also allows prospects to get to know the business. We’re putting the talent and the personality of the business where your prospects can see it. That’s authentic. It builds credibility, familiarity, and most importantly, it builds trust. I guess the last point I wanna make on this is that in the competition for attention, video is now required. It’s a natural evolution of the internet, and every business will be wise to figure out how to maintain a presence by using video efficiently and sustainably.
– So it sounds like you’re making a lot of content. Will this be a pain in the neck for business owners?
– Well, you know, we’ve been making video since 2011 exclusively for marketing of businesses. What’s become clear to us over those years is that there are three big challenges marketing departments face all the time: generating ideas for video content, producing videos efficiently, and posting that content widely and consistently across their social media. Our service addresses all these pain points. I’m confident we’re making marketing much easier.
– And what about filming? How is that done?
– We record the videos at our tech space in Chicago. The scripts have all been prepared ahead of time. The lighting is already set up. When the client arrives, they sit down and we start right away. We record multiple episodes at each shoot, and those become the content we post over the following weeks. So the whole operation is very efficient.
– Can you talk about how you develop that content?
– Sure. The content always must flow from the leader of the business. What’s your value proposition? What do you want your prospects to understand? But to that, we add topics generated from research on long tail keywords. We draw inspiration from what people are already looking for.
– Let’s talk costs. What’s the breakdown on this?
– Well, the exact cost is dependent on how many videos we make and how often we post them to the most important social media channels. Anyone curious about this can get into it at a very low cost and a very low risk level. But a consistent annual commitment to making authentic content will be the most efficient way to leverage this service.
– Okay, so what should people do to find out more? What’s the call to action?
– People should go to our website at VideoParachute.com, click on the Services tab at the top of the page, and from there, they’ll probably figure out how to get in touch.
– This has been great. Thanks so much for talking with us.
– Thank you.