When Obama appointed a lobbyist for the cable TV industry to chair the FCC, it seemed an odd choice for a president who promised to maintain net neutrality.
Business wise… Net Neutrality = Good ; Obama’s FCC = Bad
Articles
What to Consider Before Making That Funny Marketing Video
“Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992)
I’m willing to admit a weakness: I am usually ready to forgive and look past almost any shortcomings or personality flaws if someone has just one characteristic—they have to be able to make me laugh.
For me—and for a lot of people—a good sense of humor holds a lot of currency. If someone can make us laugh, we find it hard not to like them and want to associate with them. We even subconsciously think they’re smart.
Online Video: To Host or To Post?
You’ve brainstormed ideas, carefully crafted an engaging script, filmed and edited your video and now you’re ready to publish it online.
Question: Where is the best place to upload your video? A social-oriented platform such as YouTube, or a built-for-business online video platform?
Tips for Writing Great Scripts
At the core of nearly every video are the words to express a message. You have a limited time to make an impact — often less than 60 seconds — so the script must be crafted with precision and power. Regardless of the duration of your video, these recommendations will keep your message clear and focused.
Hubris at C-Level
Perhaps I’m just jealous, but I was bothered by Apple’s response to a hacker’s warning that their product leaves their customers vulnerable to exploitation when using standard text messaging. Apple replied, ‘just use our software, iMessage’, as if iPhone users should have no reason to interact with anyone who doesn’t have an iPhone.
Fund Videos
The Wall St Journal had a story recently that discussed a new trend of financial firms using video and social media in their marketing. This idea is fraught with concerns of violating regulations or simply coming off badly.
Biggest Snowflake Ever
We’re more about landing softly than falling freely, but Skydive Chicago does some truly impressive stuff. This week they sponsored a world record aeronautic feat by creating a midair formation of nearly 140 skydivers.
Why Do You Believe What You Read Anyway?
Ryan Holiday makes a very good case for how journalism is regressing. Since writers are paid based on how many clicks their articles get on the web, sensation drives the news, as it did in our rush to war with Spain in 1898.
Video: Humanize the Way You Make Money
There are several reasons to like this web video, Putting a Price on Customer Loyalty, from Harvard Business Review.
Automatic Journalism: Too Good To Be True
The lesson that should be learned from the rise and fall of Journatic is not that outsourcing doesn’t work, but rather, it’s quality that matters.
I understand why both the Sun-Times and Trib were suckered into a deal gone wrong. It’s the alluring fantasy of a media retailer to get gobs of content for pennies.