You’ve brainstormed ideas, carefully crafted an engaging script, filmed and edited your video and now you’re ready to publish it online.
Question: Where is the best place to upload your video? A social-oriented platform such as YouTube, or a built-for-business online video platform?
At the core of nearly every video are the words to express a message. You have a limited time to make an impact — often less than 60 seconds — so the script must be crafted with precision and power. Regardless of the duration of your video, these recommendations will keep your message clear and focused.
Perhaps I’m just jealous, but I was bothered by Apple’s response to a hacker’s warning that their product leaves their customers vulnerable to exploitation when using standard text messaging. Apple replied, ‘just use our software, iMessage’, as if iPhone users should have no reason to interact with anyone who doesn’t have an iPhone.
The Wall St Journal had a story recently that discussed a new trend of financial firms using video and social media in their marketing. This idea is fraught with concerns of violating regulations or simply coming off badly.
We’re more about landing softly than falling freely, but Skydive Chicago does some truly impressive stuff. This week they sponsored a world record aeronautic feat by creating a midair formation of nearly 140 skydivers.
Ryan Holiday makes a very good case for how journalism is regressing. Since writers are paid based on how many clicks their articles get on the web, sensation drives the news, as it did in our rush to war with Spain in 1898.
There are several reasons to like this web video, Putting a Price on Customer Loyalty, from Harvard Business Review.
The lesson that should be learned from the rise and fall of Journatic is not that outsourcing doesn’t work, but rather, it’s quality that matters.
I understand why both the Sun-Times and Trib were suckered into a deal gone wrong. It’s the alluring fantasy of a media retailer to get gobs of content for pennies.
The genius behind Aereo’s victory in a court decision that said, at least for now, that it does not violate copyright law, lies in the fact that it uses the public airwaves to originate its delivery of broadcasted content.
The big take-away from the unfortunate story of the ugly portraits of Olympians is that good visual content cannot be acquired by bringing a dozen photographers into a room, and then parading a hundred subjects before their lenses.