Over the past year, companies have been adapting to the pandemic in numerous ways. People were forced to work from home and chances are your conferences, trade shows, and expos were canceled. On the bright side, things are changing for the better.
As the world is preparing to reopen, is your company prepared to return to in-person live events?
The answer is probably “not yet,” and that’s okay. As the world adapts, your events must adapt as well. With that being said, let’s talk about hybrid events.
Our team here at Video Parachute has been assisting clients of all sizes around the world with video production, video editing, and more. We’ve worked for global clients for many years — but today we’re here to highlight our support for small businesses.
The sheer power of online video marketing is well known. Unfortunately, many marketers and other savvy professionals know that it can be difficult to convince the powers that be that video is an incredibly worthwhile investment that deserves to be considered when budgets are created.
With the video marketing industry becoming more prosperous by the day, employers are looking at a promising, emerging recruitment option: the use of video to help find and maintain a happy and empowered staff.
We love watching Dov Charney finally get his come-uppings as the most depraved CEO ever to sexually harass his staff, but more joy comes from proof of what we’ve all been feeling for a long time: American Apparel’s advertising sucks.
Sure, the provocative photos seemed edgy, a bit, in 2003. But when you consider that Calvin Klein had already been pushing the amateur porn trope years earlier, Charney’s in-house photo spreads, often shot by the CEO himself, seem hackneyed, at best.
While the brand started with some enlightened ideas — made in America, anti sweatshop, gay friendly — it was never a true fashion house. AA followed its basic, comfy T-shirt with tacky, retro ugliness that could never be more than a fad — oversized glasses, leotards, and leg warmers.
American Apparel’s imagination void is most obvious when you consider its stagnant and stale marketing. Pictures of half clad young people in prurient poses are fine, but for more than a decade, that’s all we got.
It’s well documented that Dov Charney is a sex addicted lothario, but after losing money for four straight years and a stock trading for pennies, the real question is for AA’s board of directors: What the hell is your excuse?
Perhaps I’m just jealous, but I was bothered by Apple’s response to a hacker’s warning that their product leaves their customers vulnerable to exploitation when using standard text messaging. Apple replied, ‘just use our software, iMessage’, as if iPhone users should have no reason to interact with anyone who doesn’t have an iPhone.
The genius behind Aereo’s victory in a court decision that said, at least for now, that it does not violate copyright law, lies in the fact that it uses the public airwaves to originate its delivery of broadcasted content.
T.W. has been making video and film for more than 25 years. Since 1989 he has directed or photographed over 500 videos for businesses, including Reebok, VH-1, Chanel Fine Jewelry, Discovery Channel, Sears, and MTV Productions.
As a lighting and camera specialist, he directed the photography of 13 feature films including What’s the Matter with Kansas, based on the best selling book by Thomas Frank, and Pilot Season, directed by Sam Seder, and starring Sarah Silverman, Marc Maron, David Cross, and Isla Fisher.
T.W. has taught Cinematography at the School of the Art Institute of Chicago, and Columbia College Chicago, and his technical articles have been published in International Cinematographer, the magazine of the International Cinematographers Guild Local 600.
Suzanna Boelter, Project Manager
After getting her degree in electrical engineering from University of Illinois Chicago, Suzanna started her career supervising projects for a video game production company in Atlanta.
She then traveled all over the US, Canada, and Europe, managing tours for folk/roots bands.
Audio is often the least considered when making a video. But without the proper equipment and care, bad sound can sink your video project. Our microphones and mixers are of the highest quality. Good sound is a high priority for us, and that’s what separates the experienced from the newcomers.
We have several cameras and we know how to use them. Some are best for 4K quality, while others are best for running and gunning. Ultimately, gear is the easy part; it’s our people and their skills, both technical and personal, that set us apart.
We’re big believers in being well prepared. From scouting locations and casting talent, to storyboarding and pre-visualization, there’s no such thing as too much planning.
Messaging & Scripting
Words are still the basic building blocks of all communication. You cannot make a good video with a bad script. Our writing starts with a deep understanding of your message and audience, and we keep it clear and concise.
Good lighting is one of the most important ingredients in a high quality video. We’re experts at lighting and approach it with great care. All the people in your video deserve to look their best (not just your CEO).
Kenneth Reed, Post-Production Supervisor
Kenny earned his MFA from the School of the Art Institute of Chicago in 2007. He has done camera and audio work for several networks, including MTV, Food Network, Fox, as well as several Chicago based production companies.
Kenny is an experimental filmmaker, and his short films have been shown in Italy, Germany, Canada, Australia, the Ukraine, and all over the United States.
Ernest J. Ramon, Image Specialist
Ernest is from Texas. He shoots photographs, makes documentaries, and draws graphic novels. He’s been a creative and technical consultant for nearly two decades. His creative work has shown at South by Southwest Media Festival, Chicago Underground Film Festival, Dallas Film & Video Festival, and the Field Museum of Natural History, among others. In 2007, he received his MFA from the School of the Art Institute of Chicago.
Editing & Animation
Stellar editing and animation can make all the difference in making a good video truly terrific. We can help with both, ensuring your finished video tells the story you need it to tell.
Dawn Kraemer-Meseck, Accounts Manager
After high school, Dawn began her career in the automotive industry, where she learned the intricacies of accounting on 12 column green ledger paper. This experience led her to a degree in finance, which she obtained magna cum laude from the University of Wisconsin Platteville. She has broad experience in several finance and accounting roles, focusing on client services.
Charles Jevremovic, Producer Director
Plying his craft behind the camera, producer/director Charles Jevremovic has been creating compelling images for more than three decades. He has worked on a broad spectrum of award winning projects, from web-based content, commercials and industrials to corporate presentations for clients including MIT, Jeep, Motorola, Invisalign and CVS.
Jevremovic draws on his expertise and background in teaching, fine art and broadcast engineering to help a range of diverse clients achieve their communication goals and reach their intended audience. His own work has been screened at The Museum of Modern Art, The American Film Institute and Artprize.
Adam Villani, Co-Producer
With a degree from Columbia College Chicago, Adam has primarily worked in documentary, both directing and shooting for many different series and films. He is interested in exploring unique perspectives and giving a voice to social issues.
Adam brings his passion for people and nonfiction storytelling to Video Parachute with the goal of instilling life and story to all the content he produces.