The sheer power of online video marketing is well known. Unfortunately, many marketers and other savvy professionals know that it can be difficult to convince the powers that be that video is an incredibly worthwhile investment that deserves to be considered when budgets are created.
Sometimes the most convincing argument can be found in the facts. That’s why we’ve found eight of the most impressive statistics about online video marketing that will make even the most reluctant higher-up find room in the budget for your marketing video. From B2B to B2C, research shows that online video marketing is beneficial for businesses of all types.
If your company is interested in increasing their online reach, having greater brand recall, ranking higher in Google, or getting more people to purchase your products, the following statistics show that online video is a must for your marketing strategy:
59% of senior executives would rather watch a video than read text (VideoBrewery)
75% of users visit the marketer’s website after viewing a video (DigitalSherpa)
80% of viewers recall a video ad they have seen in the past 30 day (SingleGrain)
Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google (Virtuets)
51.9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer)
Visitors who view product videos are 85% more likely to buy than visitors who do not (Internet Retailer)
Video content on Facebook is shared 1,200% more than links and text posts combined (Simple Measured)
60% of viewers will watch video before reading any text on the same page (Diode Digital)