Articles

3 Ways to Create Videos That Viewers Want to Watch

Filming a video for your business is only worthwhile if the content in your video meets the needs or interests of your viewers. Before rushing to film your next company profile, product profile or piece of web content, consider the following three tips to determine what will make people click “play” instead of “back.”

3 Ways to Create Videos That Viewers Want to Watch
read more

Oreos Go Great With Video Marketing

As if you needed another reminder about how significant video marketing has become, Mondelez International (maker of “America’s Favorite Cookie” the Oreo) has just signed a huge deal with Google to provide video content that reaches markets across the world.

Oreos Go Great With Video Marketing
read more

Marketing Without Vision and the Death of American Apparel

We love watching Dov Charney finally get his come-uppings as the most depraved CEO ever to sexually harass his staff, but more joy comes from proof of what we’ve all been feeling for a long time: American Apparel’s advertising sucks.

Sure, the provocative photos seemed edgy, a bit, in 2003. But when you consider that Calvin Klein had already been pushing the amateur porn trope years earlier, Charney’s in-house photo spreads, often shot by the CEO himself, seem hackneyed, at best.

While the brand started with some enlightened ideas — made in America, anti sweatshop, gay friendly — it was never a true fashion house. AA followed its basic, comfy T-shirt with tacky, retro ugliness that could never be more than a fad — oversized glasses, leotards, and leg warmers.

American Apparel’s imagination void is most obvious when you consider its stagnant and stale marketing. Pictures of half clad young people in prurient poses are fine, but for more than a decade, that’s all we got.

It’s well documented that Dov Charney is a sex addicted lothario, but after losing money for four straight years and a stock trading for pennies, the real question is for AA’s board of directors: What the hell is your excuse?

Marketing Without Vision and the Death of American Apparel
read more

What to Consider Before Making That Funny Marketing Video

“Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992)

I’m willing to admit a weakness: I am usually ready to forgive and look past almost any shortcomings or personality flaws if someone has just one characteristic—they have to be able to make me laugh.

For me—and for a lot of people—a good sense of humor holds a lot of currency. If someone can make us laugh, we find it hard not to like them and want to associate with them. We even subconsciously think they’re smart.

What to Consider Before Making That Funny Marketing Video
read more

Online Video: To Host or To Post?

You’ve brainstormed ideas, carefully crafted an engaging script, filmed and edited your video and now you’re ready to publish it online.

Question: Where is the best place to upload your video? A social-oriented platform such as YouTube, or a built-for-business online video platform?

Online Video: To Host or To Post?
read more