The Personality Test: Does Your Video Have It?

The best lighting, sound quality and direction can’t save a video that is dull and unengaging (as much as we wish it could).

The truth is that your video must connect with your audience in order for it to make an impact. Even if your brand or company isn’t perceived as interesting or exciting, it doesn’t mean you can’t add a personal, engaging element into your videos.

Every Company Can Have Personality, Even Ones with Products That Don’t Stand Out

Many businesses struggle to find a personality for their brand when they offer a product or service that doesn’t stand out. One company that has managed to boldly showcase a personality is tea manufacturer Yorkshire Tea.

In the U.S., tea lags behind coffee as most popular morning pick-me-up and often conjures up images of being sick in bed or the drink of choice for your grandmother. In this fun musical spot, Yorkshire Tea reminds us that tea isn’t boring and can cure more than your cold (among the spots cheeky claims: the ability to heal a broken heart, cure absurd physical injuries, and fix the Greek financial crisis).

While most of the scenarios in the song are intentionally ridiculous, it’s percisely this type of over-the-top presentation that will help tea banish its boring reputation in the States. With a fast pace and feel-good lyrics, tea suddenly seems much more appealing. This is a smart move for an ad running in the U.S., where tea is an often-forgotten about caffeinated beverage. With less attachment to tea brands, Yorkshire positioned themselves smartly to be the tea brand we think of first. (Really – how could you forget them after that catchy tune? I can’t get it out of my head!)

Ways to add personality to your video:

You don’t need an over-the-top musical production to make your brand stand out, but that doesn’t mean you can’t take a cue from Yorkshire Tea to add personality into your videos. Unsure of how to show your personality? Start with these three tips:

  1. Keep it human: having a person who speaks (or sings!) directly to the viewer will make your video feel more personal
  2. Keep it authentic: be confident in your brand and why you stand out. If it doesn’t make sense to have a silly video, don’t force it. Personality can come in many forms – figure out what personality is true to your brand and stick with it.
  3. Show your passion: even if you struggle to establish a personal connection or easily find your authentic brand persona, you should always be able to rely on your passion. Think about the reasons why someone should care about your brand or product in terms of why YOU care: Why are you excited about your product? Why do you work so hard for this product to be used by others? Who does it help? With those answers in hand, you can convince your audience to believe in your brand or product as much as you do.







The Personality Test: Does Your Video Have It?