Marketing

Marketing Without Vision and the Death of American Apparel

We love watching Dov Charney finally get his come-uppings as the most depraved CEO ever to sexually harass his staff, but more joy comes from proof of what we’ve all been feeling for a long time: American Apparel’s advertising sucks.

Sure, the provocative photos seemed edgy, a bit, in 2003. But when you consider that Calvin Klein had already been pushing the amateur porn trope years earlier, Charney’s in-house photo spreads, often shot by the CEO himself, seem hackneyed, at best.

While the brand started with some enlightened ideas — made in America, anti sweatshop, gay friendly — it was never a true fashion house. AA followed its basic, comfy T-shirt with tacky, retro ugliness that could never be more than a fad — oversized glasses, leotards, and leg warmers.

American Apparel’s imagination void is most obvious when you consider its stagnant and stale marketing. Pictures of half clad young people in prurient poses are fine, but for more than a decade, that’s all we got.

It’s well documented that Dov Charney is a sex addicted lothario, but after losing money for four straight years and a stock trading for pennies, the real question is for AA’s board of directors: What the hell is your excuse?

Marketing Without Vision and the Death of American Apparel
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Online Video: To Host or To Post?

You’ve brainstormed ideas, carefully crafted an engaging script, filmed and edited your video and now you’re ready to publish it online.

Question: Where is the best place to upload your video? A social-oriented platform such as YouTube, or a built-for-business online video platform?

Online Video: To Host or To Post?
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Fund Videos

The Wall St Journal had a story recently that discussed a new trend of financial firms using video and social media in their marketing. This idea is fraught with concerns of violating regulations or simply coming off badly.

Fund Videos
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Tools to Help Spread Your Content

Here are two interesting tools to help businesses get their marketing into different channels.

The first is bMobilized, which very quickly creates a mobile version of any website. Our site looked a bit crappy in their demo, but once inside the full app there are many customizing options.

Tools to Help Spread Your Content
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