In recent years, live streaming’s popularity has exploded.
From humble beginnings with Periscope on Twitter to having live streaming abilities on Facebook, YouTube and Instagram, anyone (and any business) can engage their audience in real-time. And audiences have responded – online streaming is now one of the fastest-growing industries in the world, estimated to be worth over $70 billion by 2021.
Think once you finish a video you can just publish it once and be done? Think again. Here’s why (and how!) you should optimize your videos for different social media platforms.
We’ve all sat through a boring, dry corporate video that tries to communicate some new organizational change or service offering — something really important — that falls flat.
People are talking a lot about Virtual Reality (VR) and Augmented Reality (AR), and these trends might be just another passing fad. But some marketers are making good use of this technology, at least for now. Here are 5 examples of VR and AR being used to make some compelling marketing.
This video from Stephen Colbert is hilarious, unless you are a Samsung Galaxy Note 7 customer. In that case, it’s not so amusing because you probably have burn scars and insurance claims to file. And if you’re Samsung marketing department, have another handful of TUMS.
Samsung needs to extinguish this and video is a part of that.
The videos done. Now let’s get it to as many eyes as possible.
According to statistic.com, Instagram had reach 300 million monthly active users as of December 2014. That’s 600 million eyeballs that your video could be missing out on.
Email marketing is a tricky tactic to get right. How many emails can you send without annoying your email list? What subject lines make them want to open an email? How can you get them to not only read an email, but click through to your website?
One popular way to inspire your recipients to do all of the above is to include video. According to eMarketer, one survey found that “respondents who had used videos in their email campaigns saw real returns on their investments. Fifty-five percent reported higher click through rates, 44% saw an increase in the amount of time subscribers spent with an email, and 41% reported an increase in the sharing or forwarding of emails.”
However, in order to get clicks that matter, you need to be strategic in how you attach your video to your email. While many marketers are enticed by the option of embedding videos, there are two reasons why doing so could be detrimental to your click through rate.
1. Embedded Videos Don’t Work For Everyone
If you want to embed video so recipients can watch without leaving your email, we encourage you to resist the temptation: while some mail clients support embedded videos, many – including Gmail and Outlook – do not. We don’t recommend embedding videos because of the inconsistent experience your recipients will have.
2. Embedded Videos Won’t Bring Viewers To Your Site
You’re sending your email for a reason: there’s a good chance that reason is to lure recipients to your website. What happens when an email recipient has the ability watch an embedded email in their mail client? They’ll click play, watch the video, and then delete your email. While the convenience of watching the video without needing to go to a new page is great for the viewer (if their mail service supports embedded videos), it doesn’t support the goal of driving traffic.
Include a still from your video in the email that entices readers to click. Choose the screenshot carefully – the moment you choose to highlight can play a big role in the chances of someone clicking to watch. The video still can direct them to a landing page on your website that hosts the video – allowing them to watch the video and then easily check out the rest of your website when they are finished. As an added bonus, including the video on your website can support your SEO efforts, thanks to increased click-through rates, lower bounce rates and a higher likelihood of sharing.
The sheer power of online video marketing is well known. Unfortunately, many marketers and other savvy professionals know that it can be difficult to convince the powers that be that video is an incredibly worthwhile investment that deserves to be considered when budgets are created.
With the video marketing industry becoming more prosperous by the day, employers are looking at a promising, emerging recruitment option: the use of video to help find and maintain a happy and empowered staff.
As if you needed another reminder about how significant video marketing has become, Mondelez International (maker of “America’s Favorite Cookie” the Oreo) has just signed a huge deal with Google to provide video content that reaches markets across the world.
