Creative Content

The Best Commercial of 2020

Our favorite commercial of last year was one for the very software with which we make commercials. Adobe has stepped up to the plate and proven itself a pillar of the creative realm. Debuting at the Oscars, this is a very flavorful toast to the creative industry and to future generations of creators. They made a 60-second collage video to celebrate all of those who have opened any of their apps. In the video, they paid homage to a few notable visual artists like Victoria Palov and Shepard Fairey while including over 1,000 other creatives.

The Best Commercial of 2020
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Live Streaming – Can It Help Your Business Grow?

In recent years, live streaming’s popularity has exploded.

From humble beginnings with Periscope on Twitter to having live streaming abilities on Facebook, YouTube and Instagram, anyone (and any business) can engage their audience in real-time. And audiences have responded – online streaming is now one of the fastest-growing industries in the world, estimated to be worth over $70 billion by 2021.

Live Streaming – Can It Help Your Business Grow?
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The Personality Test: Does Your Video Have It?

The best lighting, sound quality and direction can’t save a video that is dull and unengaging (as much as we wish it could).

The truth is that your video must connect with your audience in order for it to make an impact. Even if your brand or company isn’t perceived as interesting or exciting, it doesn’t mean you can’t add a personal, engaging element into your videos.

The Personality Test: Does Your Video Have It?
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3 Ways to Create Videos That Viewers Want to Watch

Filming a video for your business is only worthwhile if the content in your video meets the needs or interests of your viewers. Before rushing to film your next company profile, product profile or piece of web content, consider the following three tips to determine what will make people click “play” instead of “back.”

3 Ways to Create Videos That Viewers Want to Watch
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