Video Parachute Supports Small Businesses
Our team here at Video Parachute has been assisting clients of all sizes around the world with video production, video editing, and more. We’ve worked for global clients for many years — but today we’re here to highlight our support for small businesses.
Marketing Without Vision and the Death of American Apparel
Business wise… Net Neutrality = Good ; Obama’s FCC = Bad
We love watching Dov Charney finally get his come-uppings as the most depraved CEO ever to sexually harass his staff, but more joy comes from proof of what we’ve all been feeling for a long time: American Apparel’s advertising sucks.
Sure, the provocative photos seemed edgy, a bit, in 2003. But when you consider that Calvin Klein had already been pushing the amateur porn trope years earlier, Charney’s in-house photo spreads, often shot by the CEO himself, seem hackneyed, at best.
While the brand started with some enlightened ideas — made in America, anti sweatshop, gay friendly — it was never a true fashion house. AA followed its basic, comfy T-shirt with tacky, retro ugliness that could never be more than a fad — oversized glasses, leotards, and leg warmers.
American Apparel’s imagination void is most obvious when you consider its stagnant and stale marketing. Pictures of half clad young people in prurient poses are fine, but for more than a decade, that’s all we got.
It’s well documented that Dov Charney is a sex addicted lothario, but after losing money for four straight years and a stock trading for pennies, the real question is for AA’s board of directors: What the hell is your excuse?
Hubris at C-Level
Perhaps I’m just jealous, but I was bothered by Apple’s response to a hacker’s warning that their product leaves their customers vulnerable to exploitation when using standard text messaging. Apple replied, ‘just use our software, iMessage’, as if iPhone users should have no reason to interact with anyone who doesn’t have an iPhone.
Aereo and What It Mean
A Better Mousetrap for Web Video?
The genius behind Aereo’s victory in a court decision that said, at least for now, that it does not violate copyright law, lies in the fact that it uses the public airwaves to originate its delivery of broadcasted content.
A nice piece on Washington Post offers advice from a guy who bet on e-books, and knew he had to win over book lovers.
Cloud Goes Poof
The so called, Cloud, what used to be called server side storage, is a great and very important thing. But when so much of the internet goes down at once, we feel good about our decision to always run our apps locally, and never from the cloud.