Oreos Go Great With Video Marketing
As if you needed another reminder about how significant video marketing has become, Mondelez International (maker of “America’s Favorite Cookie” the Oreo) has just signed a huge deal with Google to provide video content that reaches markets across the world.
Vine Makes Itself Useful: 6 Second Videos Not Just for Kids Anymore
Vine, the video-sharing app that plays looping six-second videos, has updated their app in an attempt to help users make even more entertaining videos to share with the world. If you love watching Vines, get ready to see the quality of Vines improve tremendously.
The Buzzfeed Secret to Videos that get Shared
Generally speaking, people have very strong feelings about Buzzfeed. Some loathe the seemingly simplistic listicles and click-baity headlines that the website has become known for. Just as many people love – and love to share – the content on the site.
Marketing Without Vision and the Death of American Apparel
Business wise… Net Neutrality = Good ; Obama’s FCC = Bad
We love watching Dov Charney finally get his come-uppings as the most depraved CEO ever to sexually harass his staff, but more joy comes from proof of what we’ve all been feeling for a long time: American Apparel’s advertising sucks.
Sure, the provocative photos seemed edgy, a bit, in 2003. But when you consider that Calvin Klein had already been pushing the amateur porn trope years earlier, Charney’s in-house photo spreads, often shot by the CEO himself, seem hackneyed, at best.
While the brand started with some enlightened ideas — made in America, anti sweatshop, gay friendly — it was never a true fashion house. AA followed its basic, comfy T-shirt with tacky, retro ugliness that could never be more than a fad — oversized glasses, leotards, and leg warmers.
American Apparel’s imagination void is most obvious when you consider its stagnant and stale marketing. Pictures of half clad young people in prurient poses are fine, but for more than a decade, that’s all we got.
It’s well documented that Dov Charney is a sex addicted lothario, but after losing money for four straight years and a stock trading for pennies, the real question is for AA’s board of directors: What the hell is your excuse?
What to Consider Before Making That Funny Marketing Video
“Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992)
I’m willing to admit a weakness: I am usually ready to forgive and look past almost any shortcomings or personality flaws if someone has just one characteristic—they have to be able to make me laugh.
For me—and for a lot of people—a good sense of humor holds a lot of currency. If someone can make us laugh, we find it hard not to like them and want to associate with them. We even subconsciously think they’re smart.
Online Video: To Host or To Post?
You’ve brainstormed ideas, carefully crafted an engaging script, filmed and edited your video and now you’re ready to publish it online.
Question: Where is the best place to upload your video? A social-oriented platform such as YouTube, or a built-for-business online video platform?
Tips for Writing Great Scripts
At the core of nearly every video are the words to express a message. You have a limited time to make an impact — often less than 60 seconds — so the script must be crafted with precision and power. Regardless of the duration of your video, these recommendations will keep your message clear and focused.
Hubris at C-Level
Perhaps I’m just jealous, but I was bothered by Apple’s response to a hacker’s warning that their product leaves their customers vulnerable to exploitation when using standard text messaging. Apple replied, ‘just use our software, iMessage’, as if iPhone users should have no reason to interact with anyone who doesn’t have an iPhone.