Continuing to publish a steady stream of content to keep your core audience engaged is vital but producing new content to invigorate a video marketing strategy can sometimes be challenging.
Video shoots are an investment of time and money, so it’s important to ensure you’re getting as much out of the production process and final product as possible.
In this post, we’re breaking down a few of the ways you can maximize your video shoot and content, without breaking the budget.
Incorporate Video and Photography in One Session
Studies show that 54% of consumers want to see more video content from brands they support. And in an age focused on online marketing, photos are equally as important for businesses to put a face to the name, establish a trusted brand, and tastefully show off products/services to customers.
So, if you’ve finally convinced your boss to invest in video marketing, consider tacking on a photography session at the same time.
Videos and photos go hand in hand in your marketing strategy. While used in different formats, both are working towards the same goal, to generate brand awareness and interest from consumers. So, it’s important your assets look uniform across the board, which is much easier to manage when you only have one company in the mix.
In addition, video and photography shoots are time consuming. From the pre-shoot planning to the actual day of the shoot, it requires a lot of effort and resources from multiple teammates. By incorporating both video and photography into one session, you’re able to do more at once, saving you time and money in the long run.
Transcribe Videos for Written Content
It’s old news that video content has taken over consumers. But that doesn’t mean written content is dead. In fact, if done properly, your video content strategy can support your written content strategy. Here’s how:
- Create written marketing materials: Content marketing has become a scary place. We’re creating all this content to educate and engage our audiences, but behind the scenes, it’s duct-taped together and the high-volume workload is hard to manage. By turning video content into written content, you can focus on putting your expert’s conversations at the center of your content strategy and amplifying those voices through blog posts, e-books, flyers, really any content that your audience wants to consume.
- Help rank for SEO: Search engines can’t watch videos, but transcripts on the other hand, allow search engines to crawl the full text of your video content so that it can be properly indexed and discoverable. When Google crawls content, it searches for indicators to identify that content is beneficial for searchers and increases your rank in search results, so you have a better chance at getting in front of your audience.
- Highlight important messages: Trying to write great social media posts with different messaging can take a lot of time and feel draining. But when you can pull quotes, messages, testimonials, etc. directly from video content, you can easily put together a series of social posts and ads with compelling messages that get right to the point for your customers and saves you time and effort. It’s a win, win!
Wringing out your video content across various formats and channels allows you to get it into the hands and heads of sales, customer success, the C-Suite, and more, maximizing your reach and providing greater ROI on your video investment.
Turn Long Form Videos into Multiple Short Form Videos
With platforms like Instagram and TikTok, short-form content has become all the rage. And repurposing long-form content to be short-form is a fantastic way to maximize your efforts. However, you still must make sure the content you’re working with meshes well with a short format. When chopping up your long-form content into multiple short-form pieces, each video should focus on one, complete idea. The last thing you want is to post content that doesn’t hit home because half of it is missing.
For example, maybe you recently launched a new product and created a video discussing the backstory, product how-to, and a few quick tips all in the same video. With multiple topics at play, you can easily make each segment its own piece of short-form content that is perfectly adapted for the shorter attention spans of today’s media consumers. This bitesize format is a great way to slowly bake yourself into your audience’s minds through a series of videos that generate greater engagement.
Once you’ve successfully created multiple shorter videos, you’re now ready to take your marketing to a wider range of social platforms and even begin incorporating video into your ad campaign strategy.
Maximizing your video shoot and producing “new” video creative using your finished assets can be incredibly affordable, simple, and quick (when done right). And the flexibility of how and where you use your content post-production offers you virtually limitless opportunities to delight your audience and keep your brand relevant.
At Video Parachute, we understand the investment of video marketing and the importance of maximizing your efforts. That’s why we make sure we understand your goals and vision and offer the equipment and expertise you need to create video content that will continue to generate ROI for months to come.
If you’re ready to start planning your next marketing video, give us a call today.