T.W.

What to Consider Before Making That Funny Marketing Video

“Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.” (Miller, 1992)

I’m willing to admit a weakness: I am usually ready to forgive and look past almost any shortcomings or personality flaws if someone has just one characteristic—they have to be able to make me laugh.

For me—and for a lot of people—a good sense of humor holds a lot of currency. If someone can make us laugh, we find it hard not to like them and want to associate with them. We even subconsciously think they’re smart.

What to Consider Before Making That Funny Marketing Video
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Online Video: To Host or To Post?

You’ve brainstormed ideas, carefully crafted an engaging script, filmed and edited your video and now you’re ready to publish it online.

Question: Where is the best place to upload your video? A social-oriented platform such as YouTube, or a built-for-business online video platform?

Online Video: To Host or To Post?
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Tips for Writing Great Scripts

At the core of nearly every video are the words to express a message. You have a limited time to make an impact — often less than 60 seconds — so the script must be crafted with precision and power. Regardless of the duration of your video, these recommendations will keep your message clear and focused.

Tips for Writing Great Scripts
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Fund Videos

The Wall St Journal had a story recently that discussed a new trend of financial firms using video and social media in their marketing. This idea is fraught with concerns of violating regulations or simply coming off badly.

Fund Videos
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