The videos done. Now let’s get it to as many eyes as possible.
According to statistic.com, Instagram had reach 300 million monthly active users as of December 2014. That’s 600 million eyeballs that your video could be missing out on. It stands above Vine users by well over 200 million users. Facebook may still reign supreme in the social media market with its over 850 million mobile users, but the simplicity of Instagram’s image-focused platform allows for easier engagement with your customers.
Instagram introduced a video feature in 2013 and it was very clearly what the people wanted. The 15 second videos add movement to the stream of images and are a great tool for companies to connect with their audience. That marketing video may have been meant for YouTube or Facebook, but why miss out on the millions of viewers in the Instagram community. The time limit trims the fat and may force a lot to be taken out of the video, but with clever editing 15 seconds can really drive the message home and even intrigue viewers to check our your profile and from there, your website. We at Video Parachute call them “snippets” and offer this feature for all of our clients and videos. Don’t miss out on this growing and thriving network!