This video from Stephen Colbert is hilarious, unless you are a Samsung Galaxy Note 7 customer. In that case, it’s not so amusing because you probably have burn scars and insurance claims to file. And if you’re Samsung marketing department, have another handful of TUMS.
Samsung needs to extinguish this and video is a part of that.
Welcome to the age of mobile video. Well, a newer age. While mobile video has been around for some time now, Snapchat’s discovery buttons have opened up companies to vertical video content like never before. Snapchat’s increasing popularity and style has companies itching to tap into their large user base and vertical video is allowing them to do just that.
By surveying hundreds of people, television analytics firm, Ace Metrix, evaluated political spots to determine their effectiveness. Politico tells us that Ted Cruz’s ads are the most effective among the Republicans because his ads are 5 of the highest scoring 11 — probably sounds better than saying 4 of the top 10.
The endless debates surrounding Chicago’s educational institutions have taken the grand stand in Chicago politics. It can be a disheartening landscape. Video Parachute was happy to help draw attention to a program that is a positive light, taking action to really make change for Chicago’s youth: High Jump.
The videos done. Now let’s get it to as many eyes as possible.
According to statistic.com, Instagram had reach 300 million monthly active users as of December 2014. That’s 600 million eyeballs that your video could be missing out on.
The best lighting, sound quality and direction can’t save a video that is dull and unengaging (as much as we wish it could).
The truth is that your video must connect with your audience in order for it to make an impact. Even if your brand or company isn’t perceived as interesting or exciting, it doesn’t mean you can’t add a personal, engaging element into your videos.
Email marketing is a tricky tactic to get right. How many emails can you send without annoying your email list? What subject lines make them want to open an email? How can you get them to not only read an email, but click through to your website?
The sheer power of online video marketing is well known. Unfortunately, many marketers and other savvy professionals know that it can be difficult to convince the powers that be that video is an incredibly worthwhile investment that deserves to be considered when budgets are created.
Filming a video for your business is only worthwhile if the content in your video meets the needs or interests of your viewers. Before rushing to film your next company profile, product profile or piece of web content, consider the following three tips to determine what will make people click “play” instead of “back.”
With the video marketing industry becoming more prosperous by the day, employers are looking at a promising, emerging recruitment option: the use of video to help find and maintain a happy and empowered staff.
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T.W. Li, Producer
T.W. has been making video and film for more than 25 years. Since 1989 he has directed or photographed over 500 videos for businesses, including Reebok, VH-1, Chanel Fine Jewelry, Discovery Channel, Sears, and MTV Productions.
T.W. has taught Cinematography at the School of the Art Institute of Chicago, and Columbia College Chicago, and his technical articles have been published in International Cinematographer, the magazine of the International Cinematographers Guild Local 600.
Suzanna Boelter, Project Manager
After getting her degree in electrical engineering from University of Illinois Chicago, Suzanna started her career supervising projects for a video game production company in Atlanta.
She returned to Chicago to manage production for a video company where she supervised projects for global clients, like scholastic publishing giant, Houghton Mifflin Harcourt, global insurer Marsh MMC, and Chicago art-film champion, MusicBox Films.
Audio is often the least considered when making a video. But without the proper equipment and care, bad sound can sink your video project. Our microphones and mixers are of the highest quality. Good sound is a high priority for us, and that’s what separates the experienced from the newcomers.
We have several cameras and we know how to use them. Some are best for 4K quality, while others are best for running and gunning. Ultimately, gear is the easy part; it’s our people and their skills, both technical and personal, that set us apart.
We’re big believers in being well prepared. From scouting locations and casting talent, to storyboarding and pre-visualization, there’s no such thing as too much planning.
Messaging & Scripting
Words are still the basic building blocks of all communication. You cannot make a good video with a bad script. Our writing starts with a deep understanding of your message and audience, and we keep it clear and concise.
Mason Thorne, Co-Producer
Mason Thorne graduated from Columbia College Chicago with a degree in Film & Video. He has over 7 years of experience producing and directing commercial and narrative content for a diverse assortment of clients and creatives. His own body of work ranges from art installations to corporate how-to’s and everything in between. The goal is to never stop learning.
Good lighting is one of the most important ingredients in a high quality video. We’re experts at lighting and approach it with great care. All the people in your video deserve to look their best (not just your CEO).
Kenneth Reed, Production Manager
Kenny earned his MFA from the School of the Art Institute of Chicago in 2007. He has done camera and audio work for several networks, including MTV, Food Network, Fox, as well as several Chicago based production companies.
Kenny is an experimental filmmaker, and his short films have been shown in Italy, Germany, Canada, Australia, the Ukraine, and all over the United States.
Joe Winston, Producer
Joe has worked professionally in film and video since 1990. His documentary film, “What’s the Matter with Kansas?” was named “one of the Ten Best Documentaries of 2009” by Roger Ebert. Recently, he did field producing for “Citizen Koch,” a new documentary which debuted at the 2013 Sundance Film Festival. His specialty has been editing documentaries and docu-style television, but he has always produced independent projects as well.
Ewelina Wiszowata, Image Specialst
Before her BFA in Film Production, Ewelina was performing in front of the camera as a model & dancer. She also managed two parishes at the Archdiocese of Chicago. Ewelina was a freelance videomaker and photographer for Cobra Music Co., Catholic Charities, Pass Out Love Foundation and Akira.
Ewelina’s short films and photographs have been exhibited in galleries in the Chicago area.
Ernest J. Ramon, Image Specialist
Ernest is from Texas. He shoots photographs, makes documentaries, and draws graphic novels. He’s been a creative and technical consultant for nearly two decades. His creative work has shown at South by Southwest Media Festival, Chicago Underground Film Festival, Dallas Film & Video Festival, and the Field Museum of Natural History, among others. In 2007, he received his MFA from the School of the Art Institute of Chicago.
Editing & Animation
Dijana Kadic, Content Specialist
Since her high school days, Dijana has been working with film and video. From large movie sets to no-budget art movies and one-woman productions, her experience in video production varies as much as her role on set.
Dijana has made videos for the US Department of Homeland Security, TimeOut Chicago, the School of the Art Institute and several small local businesses as well as large national brands. She has a graduate degree from the School of the Art Institute of Chicago.
Dawn Kraemer-Meseck, Accounts Manager
After high school, Dawn began her career in the automotive industry, where she learned the intricacies of accounting on 12 column green ledger paper. This experience led her to a degree in finance, which she obtained magna cum laude from the University of Wisconsin Platteville. She has broad experience in several finance and accounting roles, focusing on client services.