Articles

Samsung Is A Hot Mess. Can Video Be the Fire Extinguisher They Need?

This video from Stephen Colbert is hilarious, unless you are a Samsung Galaxy Note 7 customer. In that case, it’s not so amusing because you probably have burn scars and insurance claims to file. And if you’re Samsung marketing department, have another handful of TUMS.

Samsung needs to extinguish this and video is a part of that.

T.W.Samsung Is A Hot Mess. Can Video Be the Fire Extinguisher They Need?
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On-the-Go Video: Using Vertical Video to Engage Mobile Users

Welcome to the age of mobile video. Well, a newer age.  While mobile video has been around for some time now, Snapchat’s discovery buttons have opened up companies to vertical video content like never before. Snapchat’s increasing popularity and style has companies itching to tap into their large user base and vertical video is allowing them to do just that. 

adminOn-the-Go Video: Using Vertical Video to Engage Mobile Users
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High Jump

The endless debates surrounding Chicago’s educational institutions have taken the grand stand in Chicago politics. It can be a disheartening landscape. Video Parachute was happy to help draw attention to a program that is a positive light, taking action to really make change for Chicago’s youth: High Jump.

T.W.High Jump
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15 Seconds Goes a Long Way

The videos done. Now let’s get it to as many eyes as possible.
According to statistic.com, Instagram had reach 300 million monthly active users as of December 2014. That’s 600 million eyeballs that your video could be missing out on.

T.W.15 Seconds Goes a Long Way
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The Personality Test: Does Your Video Have It?

The best lighting, sound quality and direction can’t save a video that is dull and unengaging (as much as we wish it could).

The truth is that your video must connect with your audience in order for it to make an impact. Even if your brand or company isn’t perceived as interesting or exciting, it doesn’t mean you can’t add a personal, engaging element into your videos.

T.W.The Personality Test: Does Your Video Have It?
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8 Ways to Convince Your Boss to Invest in Video Marketing

The sheer power of online video marketing is well known. Unfortunately, many marketers and other savvy professionals know that it can be difficult to convince the powers that be that video is an incredibly worthwhile investment that deserves to be considered when budgets are created.

T.W.8 Ways to Convince Your Boss to Invest in Video Marketing
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3 Ways to Create Videos That Viewers Want to Watch

Filming a video for your business is only worthwhile if the content in your video meets the needs or interests of your viewers. Before rushing to film your next company profile, product profile or piece of web content, consider the following three tips to determine what will make people click “play” instead of “back.”

T.W.3 Ways to Create Videos That Viewers Want to Watch
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